A Shopify profit dashboard that counts every cost

How profit is calculated

• Revenue = gross sales − discounts − returns + taxes + shipping charged
• Net profit = revenue + tips + gift cards + other revenue − total costs − taxes − chargebacks

Calculation rules decide how taxes count, whether returns land on the return date or the order date, how the COGS of returns is treated, whether cancelled and zero-revenue orders count, and which campaigns count when an ad account is shared.

The cost model

• COGS: Shopify cost-per-item sync, costs per variant, SKU or product with effective dates, per-country zones, supplier bundle prices, and CSV import and export.
• Shipping: per order, per item, by quantity tiers, per kg or as a % of value, by country.
• Payment fees: exact Shopify Payments fees, otherwise gateway fees, plus Shopify's third-party fee and a PayPal estimator.
• Handling and custom costs: fixed or variable. A custom cost can also be booked as other revenue or a cost of goods credit.
• Order fees: affiliate or influencer fees on a discount code, tag or UTM, pick and pack per unit, vendor mark-ups, duty above a de minimis value per country, and fees on orders above a price.
• Chargebacks: Shopify Payments, Stripe and PayPal disputes lost or accepted, plus their dispute fee.
• Actual costs per order: what a supplier (AliExpress, CJ Dropshipping, Printful, Printify, Gelato, Gooten), a shipping tool (Shopify Shipping, ShipStation, ShipBob, ShipHero, Sendcloud, Easyship, Shippo) or Stripe and PayPal really charged replaces the estimate for that order.
• Cost snapshots: optionally, each order's costs are frozen when it is first synced, so later cost changes do not rewrite past profit.
• VAT: reclaimable EU input VAT comes off your costs, and orders that report no tax can use One-Stop Shop destination rates.
• Overheads: cost categories, staff costs, and expenses imported from QuickBooks Online, Xero, Google Sheets or scanned bills, down to EBITDA.

POAS bidding on Meta

Turn on profit bidding on the Meta pixel and every Purchase is joined by a ContributionMargin event. Its value is order revenue − refunds − COGS − handling − shipping − fees − tax. Meta optimizes on positive values, so a loss-making order sends 0. Choose the event as the conversion goal in Ads Manager. Background: what is POAS. Run your own numbers in the POAS calculator or the ROAS calculator.

Reports

• P&L by day, week, month, quarter or year, with contribution margin levels CM1 to CM3 and EBITDA, also split into new and returning customers.
• Product profit: campaign spend split over the products in its credited orders, with profit after ads and POAS.
• Order profit: marketing allocated per order, contribution profit and per-order cost corrections.
• Channel and campaign profit under any attribution model, with 90-day LTV and LTV:CAC.
• Breakdowns by discount code, payment gateway, shipping, sales channel and country, an all-stores view in one currency, and CSV export everywhere.
• Goals for revenue, net profit, gross profit, orders, new customers, ad budget, ROAS and margin, with an end-of-month forecast (28-day level × capped trend × weekday factor).
• Custom reports with 22 metrics, two groupings, 7 templates, CSV or print, and email schedules to up to 10 recipients.
• Custom dashboards per store or across all stores: KPI tiles, charts, tables, goals and notes, with custom metrics built from formulas, 5 templates, team sharing and email schedules.

Who it is for and setup

Owners and marketers who need to know what they earn after ads, not only what they sell. Shopify orders, refunds, products, inventory and disputes arrive by webhook, with a backfill of past orders. Orders from other webshop connectors are costed from their totals and line items. Start by syncing Shopify's cost per item or importing a COGS file, then set shipping, fees and custom costs. Profit is also available from GET /api/v1/profit.

Limits

• Ad spend syncs from Meta, TikTok and the ad accounts you connect under Setup › Ad spend. Enter manual ad spend for other channels; it is spread over its days.
• Spend in another currency is converted to the store currency at ECB rates.
• Actual costs come only from the suppliers, shipping tools and payment providers listed above; other orders use your cost rules.