Your numbers, read for you every morning

Anomaly detection

Every morning yesterday's revenue, orders, AOV, conversion rate, refund rate, ad spend, MER, cost per order and each ad platform's spend and ROAS are compared with their normal range for that weekday. Every hour the tracking events received and sent to each destination are checked, so an outage shows within hours. Bad news becomes an alert by email, Slack and push; everything is kept for the digests.

Digests you can trust

ROASaurus computes the facts: headline numbers, channels under your attribution model, the campaigns and products that moved most, products that lose money, anomalies, open alerts and your action plan. Claude chooses what matters and explains why, but writes every number as a reference that ROASaurus fills in. An item with a number of its own is dropped, so the digest cannot invent figures. Without Claude, the digest is written by fixed rules from the same facts.

Action plan and decision log

Each week every campaign and channel with meaningful spend gets options: scale by 20%, hold, cut by half or pause, each with ROASaurus's own estimate of the impact, using the marketing mix model where there is one. Claude ranks up to eight and assigns an owner from your team. When an item moves to doing or done, the decision log records it and adds the results of the 14 days after. A recommendation can be sent to Actions as a proposal.

Who it is for

Owners and marketers who want to start the day knowing what changed, without opening five reports.

Limits

• AI briefings are not part of the Free plan.
• Anomaly detection needs about four weeks of daily history.
• Digests, action plans and scheduled questions are written by Claude, which runs on the server; anomaly detection does not use AI.