Features

Tracking, profit and lifetime value in one app

ROASaurus tracks every ad click on your own domain, sends purchases to your ad platforms from the server, and turns the same data into attribution, profit and LTV reports.

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Server-side trackingFirst-party click capture, order matching and Conversions APIs for 15 ad platforms, deduplicated with the browser pixel.Profit analyticsNet profit after every cost, POAS and break-even ROAS, a full P&L and profit per product, order and channel.AttributionTwelve models, from last click to data-driven Markov and Shapley and Total Impact, on your own click data, with order journeys and campaign profit.Lifetime valueCohorts, CAC payback, predicted LTV up to 24 months, repurchase timing and RFM segments synced to Klaviyo.Ask AI & MCPAn assistant on Claude that answers from your own reports, and an MCP server with read-only tools for Claude Code and other clients.Creative analyticsHook rate, hold rate, fatigue and ROAS per creative, hook, creator and format for Meta and TikTok.Marketing mix & budgetsA marketing mix model with a budget optimiser, geo-lift and on/off tests, spend curves and daily scale, hold or cut advice per campaign.AudiencesAudiences from orders, predicted LTV, RFM, visitors and leads, kept in sync with ten ad platforms and Klaviyo.Actions & AutopilotAn ads manager for nine platforms with an approval inbox, rules with guardrails, an AI Autopilot and one-click rollback.AI briefingsAnomaly alerts, AI digests grounded in your own numbers, a weekly action plan with a decision log and scheduled questions in Slack.Competitors & AI visibilityCompetitors' Meta ads and emails, how often AI assistants name your store, AI content drafts and AI focus groups.InfluencersAn influencer CRM with deals, code and link attribution, and ROI and profit per deal and influencer.AgenciesClient workspaces, a multi-client overview, white label on your own domain, PDF reports and a revenue share.

One set of first-party data

Each feature builds on the one before it. Server-side tracking stores every click id and UTM against a visitor and matches it to the paid order. Attribution credits those orders to channels and campaigns. Profit analytics takes every cost off each order, so campaign results show profit after ads, not only ROAS. Lifetime value follows the same customers over months to show CAC payback and predicted LTV. Creative analytics ties orders to the ads and hooks that earned them. Ask AI answers questions across all of it, in the dashboard or through MCP.

Because one app holds the click, the order and the costs, the numbers agree with each other. The revenue in a campaign's ROAS is the same revenue its POAS and the LTV of its customers start from.

The same data also feeds a marketing mix model with incrementality tests, spend curves and budget advice, customer audiences for the ad platforms and Klaviyo, an ads manager with an approval inbox and Autopilot, AI briefings, competitor tracking and AI visibility, an influencer CRM and agency workspaces.

Around it: a realtime dashboard, orders and profit by country, region and city, demand forecasts and restock plans, tracking health with Meta Event Match Quality, custom dashboards and PDF reports, subscription and lead reports, a Chrome extension for the ads managers, an installable mobile app with push alerts, and a REST API with webhooks and warehouse exports.

The app is available in English and the 20 languages of this site: the dashboard, emails, Slack and push messages and PDF reports follow each person's own language.

Where to go next

See which webshops and ad platforms connect on the integrations page.
Compare plans on the pricing page, or see how ROASaurus stacks up on the comparison pages.
Read the setup guides in the help center.

FAQ

Questions, answered

Which webshops does ROASaurus work with?

Shopify through the app, WooCommerce through a plugin, and Wix, BigCommerce, Squarespace, Magento 2, PrestaShop, Shopware 6, Lightspeed eCom, Ecwid and CCV Shop through connectors. Any other backend can send orders to the orders API or a JSON webhook.

Which ad platforms does it connect to?

Server events go to Meta, TikTok, Snapchat, Pinterest, Reddit, X, Microsoft Advertising, Taboola, LinkedIn, OpenAI Ads, Spotify, AppLovin, Criteo, AdRoll and Outbrain, and Google Ads gets enhanced conversions from the Shopify checkout. Campaign spend syncs from Meta, TikTok, Google Ads, Microsoft Advertising, Pinterest, Snapchat, Reddit, X, LinkedIn, Amazon Ads, AppLovin, Criteo and The Trade Desk; ad-level stats from Meta and TikTok.

Do I need a developer?

Not for Shopify, where setup takes about ten minutes, or WooCommerce, which uses a plugin. Other webshops connect with API credentials entered in the dashboard, plus a thank-you page snippet for the most reliable order matching. Custom backends send paid orders to the orders API.

Every sale, traced to the ad that earned it

Server-side tracking, profit and lifetime value in one app. 14-day free trial, no credit card.

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