About ROASaurus
ROASaurus is a server-side ad tracking, profit and lifetime value app for webshops. It is built by Bullito in Rotterdam, the Netherlands.
Why we built ROASaurus
Stores that grow on paid social usually end up with three subscriptions: a tracking app to get purchases to Meta and TikTok, a profit app to see what is left after costs, and an LTV app to know what a customer is worth. Each one has its own pixel, its own costs and its own numbers, and none of them agree.
ROASaurus puts those three jobs on one set of first-party data. It captures the ad click on your own domain, matches it to the paid order, sends the purchase server-side to every ad platform you use, and turns the same orders into profit, attribution and lifetime value reports. You can see the result on the features page.
What we stand for
Consent first
The visitor's choice decides what is stored and sent. No browser fingerprinting, and customer data is hashed with SHA-256 before it leaves our servers.
One order, counted once
Every platform claims the same sale. ROASaurus counts each order once, shows which ad click earned it and explains where its numbers differ from Ads Manager.
A price you can see
Plans are priced by orders, not by ad spend, and the price is on the website. Every feature is on every paid plan.
Built in the EU
A Dutch company, with servers and the database in Amsterdam and a data processing agreement for every customer.
Who is behind it
ROASaurus is a trade name of Bullito, a company registered with the Dutch Chamber of Commerce, based in Rotterdam.
| Trade name | ROASaurus |
| Company | Bullito |
| Chamber of Commerce (KvK) | 68137303 |
| Address | Ceintuurbaan 211, 3051 KC Rotterdam, the Netherlands |
| hello@roasaurus.com | |
| Sales | sales@roasaurus.com |
| Hosting | DigitalOcean, Amsterdam, the Netherlands |
Get in touch
Questions about the product, a partnership or a comparison that is out of date? Email hello@roasaurus.com. Setup questions are often answered faster in the help center. How we handle data is in the privacy policy and the data processing agreement.
Every sale, traced to the ad that earned it
Server-side tracking, profit and lifetime value in one app. 14-day free trial, no credit card.
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