Influencers

Know what every influencer deal earned

Keep your influencers and deals in one place. Orders are tied to a deal by its discount code or tracking link, and fees, seeding and commission come off its profit.

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Influencer CRM

Handles per platform, followers, niche, status and notes.

Deals

Dates, fee, product seeding cost, commission, discount codes and a tracking link.

Code and link attribution

An order belongs to a deal by its code or its link, within the deal's dates.

ROI per deal

Net revenue, profit, ROI, cost per order and new customers.

In your P&L

Fees, seeding and commission appear as costs in every profit report.

On every plan

Including the Free plan, because it works on your own orders.

How attribution works

Every deal gets a tracking link with its own UTM campaign. An order counts for the deal when it used one of the deal's discount codes, in any case, or landed through its link, within the deal's dates. A code wins over a link, and an order counts for one deal only.

ROI and profit

Per deal, per influencer and in total: net revenue after refunds, product cost, the influencer's cost (fee, seeding and commission), profit after all of it, ROI, revenue per euro spent, cost per order and new customers. The fee and seeding cost become marketing costs on the deal's start date and count in CAC; the commission becomes an order fee. So the P&L, order and product profit include them automatically.

Limits

Link attribution needs the order's landing UTMs, which Shopify and the orders API provide.
An order with two deals' codes pays both commissions in the P&L but counts for one deal on the Influencers page.

More features

Built on the same first-party data

Server-side trackingFirst-party click capture, order matching and Conversions APIs for 15 ad platforms, deduplicated with the browser pixel.Profit analyticsNet profit after every cost, POAS and break-even ROAS, a full P&L and profit per product, order and channel.AttributionTwelve models, from last click to data-driven Markov and Shapley and Total Impact, on your own click data, with order journeys and campaign profit.Lifetime valueCohorts, CAC payback, predicted LTV up to 24 months, repurchase timing and RFM segments synced to Klaviyo.Ask AI & MCPAn assistant on Claude that answers from your own reports, and an MCP server with read-only tools for Claude Code and other clients.Creative analyticsHook rate, hold rate, fatigue and ROAS per creative, hook, creator and format for Meta and TikTok.Marketing mix & budgetsA marketing mix model with a budget optimiser, geo-lift and on/off tests, spend curves and daily scale, hold or cut advice per campaign.AudiencesAudiences from orders, predicted LTV, RFM, visitors and leads, kept in sync with ten ad platforms and Klaviyo.Actions & AutopilotAn ads manager for nine platforms with an approval inbox, rules with guardrails, an AI Autopilot and one-click rollback.AI briefingsAnomaly alerts, AI digests grounded in your own numbers, a weekly action plan with a decision log and scheduled questions in Slack.Competitors & AI visibilityCompetitors' Meta ads and emails, how often AI assistants name your store, AI content drafts and AI focus groups.AgenciesClient workspaces, a multi-client overview, white label on your own domain, PDF reports and a revenue share.

FAQ

Questions, answered

How are orders tied to an influencer?

By the deal's discount codes or its tracking link, within the deal's start and end dates. A code wins over a link, and each order counts for one deal.

Is influencer cost part of my profit?

Yes. Fees and seeding are booked as marketing costs and commission as an order fee, so they show in the P&L, order profit and CAC.

Every sale, traced to the ad that earned it

Server-side tracking, profit and lifetime value in one app. 14-day free trial, no credit card.

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