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Integrations

Connect your ad platforms and your webshop

ROASaurus captures every ad click on your store, receives each paid order from your webshop, and sends it to your ad platforms from the server. Pick a platform to see exactly what is sent and how to set it up.

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Ad platforms

Where your conversions go

Server events to 15 ad platforms, with browser pixels for Meta, TikTok, Snapchat, Pinterest, Reddit, OpenAI Ads, AppLovin and Spotify on the same event ids. Google Ads conversions fire from the Shopify checkout. Spend syncs from Meta, TikTok, Google Ads, Microsoft Advertising, Pinterest, Snapchat, Reddit, X, LinkedIn, Amazon Ads, AppLovin, Criteo and The Trade Desk.

MetaConversions API plus the browser pixel with shared event ids, spend sync and POAS bidding.TikTokEvents API 2.0 with ttclid and _ttp, deduplicated with the pixel, plus spend and creative stats.Google AdsEnhanced conversions from the Shopify checkout, with new-customer and begin-checkout labels.SnapchatConversions API v3 with ScCid and _scid, deduplicated with the Snap Pixel.PinterestConversions API v5 per ad account with the epik click id; dedup with the Tag ID.RedditConversions API v3 with rdt_cid, deduplicated with the Reddit Pixel by conversion id.X (Twitter)Ads API web conversions with twclid and hashed email or phone. Server events only.Microsoft AdsUET Conversions API with msclkid and hashed email. Server events only, in limited rollout.TaboolaS2S postbacks keyed on the tblci click id. No customer data, no token.KlaviyoCheckout identity booster for abandonment flows, plus daily RFM and LTV audiences.
Webshops

Where your orders come from

A Shopify app, a WooCommerce plugin, and connectors that receive orders by webhook or fetch them every 5 minutes. Anything else can send orders as JSON.

ShopifyTheme app embed, checkout pixel and order webhooks. The most direct order matching.WooCommerceWordPress plugin or signed order webhooks, with the REST API as a backup.WixeCommerce API every 5 minutes, instant with Wix Automations.BigCommerceOrder webhooks created in one click, with polling every 5 minutes as backup.MagentoIntegration token or OAuth 1.0a; paid orders fetched every 5 minutes.ShopwareAdmin API integration every 5 minutes; instant with Flow Builder.LightspeedeCom (C-Series) order webhook created in one click, plus polling every 5 minutes.PrestaShopWebservice key; valid orders fetched every 5 minutes.SquarespaceCommerce API key; paid orders fetched every 5 minutes.EcwidCustom app token every 5 minutes; signed webhooks through Ecwid support.CCV ShopSigned order-paid webhook created in one click, plus polling every 5 minutes.Custom websiteOrders API or a JSON webhook from your backend, Zapier, Make or n8n.

More connections

  • More ad platforms: LinkedIn, OpenAI Ads, Spotify Ads, AppLovin, Criteo, AdRoll and Outbrain get server events; Amazon Ads and The Trade Desk sync spend.
  • Analytics: Google Analytics 4 through the Measurement Protocol, server-side Google Tag Manager and Segment.
  • Affiliates, email and SMS: Awin and impact.com get sales and refunds; Attentive, Postscript and Omnisend get shopping events for their flows.
  • Channel reports: Klaviyo, Mailchimp and Omnisend campaign and flow results, Google Analytics 4 and Search Console.
  • Marketplaces: orders, refunds and fees from Amazon Seller and Vendor Central, eBay, Walmart and TikTok Shop in your profit reports.
  • Subscriptions: Recharge, Skio, Loop, Bold, Seal, Appstle, Shopify subscription contracts and Stripe Billing.
  • Leads and CRM: HubSpot, Salesforce, Pipedrive, Close, Zoho CRM, HighLevel, ActiveCampaign, Calendly, Cal.com, CallRail, Twilio, and Meta, TikTok and Google Ads lead forms.
  • Costs: AliExpress, CJ Dropshipping, Printful, Printify, Gelato, Gooten, Shopify Shipping, ShipStation, ShipBob, ShipHero, Sendcloud, Easyship, Shippo, Stripe, PayPal, QuickBooks Online, Xero and Google Sheets.
  • Data out: a REST API, webhooks, BigQuery, Snowflake, Redshift, Amazon S3, Google Cloud Storage, Azure Blob Storage, Google Sheets, Looker Studio and Slack.

How the pieces fit

  1. The script on every page stores ad click ids and UTMs against a first-party visitor id.
  2. Orders arrive from your webshop's server: Shopify webhooks, a connector, or the orders API.
  3. Matching links each order to its visitor: on Shopify through the cart, elsewhere through the thank-you page snippet, an email the visitor gave earlier on your site, or the same IP and browser when only one visitor fits.
  4. Delivery sends the purchase to each ad platform with hashed customer data and that platform's click id, and logs the result per platform.

The same orders feed attribution, profit and lifetime value. Read more about server-side tracking, or see the setup guide for other webshops.

Every sale, traced to the ad that earned it

Server-side tracking, profit and lifetime value in one app. 14-day free trial, no credit card.

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