What is new in ROASaurus

2 November 2026

• Prices on the website and at checkout are shown and charged in the visitor's currency.
• MCP clients can sign in to the MCP server with OAuth; the consent page lists every store you manage.
• Dashboard POAS is now calculated on profit before ads.
• Channel revenue is reported after refunds.
• The post-purchase survey, the segment action and the theme embed settings are translated into all 21 languages.
• A new signup page.

31 October 2026

• Test orders reach pixels that have a test event code, so the whole path can be checked; they stay out of the attribution report.
• The theme app embed is detected more reliably.
• Line item weights are rounded in the order import, and backups are encrypted and copied off the server.
• The WooCommerce plugin was prepared for the WooCommerce Marketplace and WordPress.org.

30 October 2026

• Connect everything: one page that walks a new store through each login it needs.
• A Fetch full history button imports past ad spend.
• The Google Ads developer token is optional, and the app explains why no Google Ads accounts could be listed.

29 October 2026

• Actions: an ads manager with an approval inbox, rules, Autopilot and rollback.
• AI briefings: anomaly detection, AI digests, weekly action plans, scheduled questions and a Slack app.
• Customer audiences sync to Meta, Google, TikTok, Pinterest, Snapchat, LinkedIn, Microsoft, X, Reddit and Klaviyo.
• The cost model: supplier, shipping label and payment costs, input VAT, contribution margin levels and EBITDA.
• View-through attribution, with modelled and platform-verified ad views.
• Shopify: pixels per Market, POS and draft orders kept apart, a headless module, and settings in the Shopify admin.
• Leads, CRM pipeline, calls and bookings tracked to revenue.
• Agency workspaces with client grants, white label, PDF reports and revenue share.
• A Chrome extension that shows ROASaurus numbers in the ads managers.
• The dashboard installs as an app, with offline numbers and push alerts.
• A REST API, webhooks, warehouse and Parquet exports, SQL, Google Sheets and Looker Studio.
• Spend curves, marginal CAC and scale, hold or cut budget advice.
• Demand forecasts per variant, with restock and merchandising plans.
• Email profit, plus Klaviyo, GA4 and Search Console dashboards.
• Orders, profit and ROAS by country, region and city, and ad demographics.
• Tracking health: purchase accuracy and Meta Event Match Quality per destination.
• A free public tracking audit and an ad account audit with fixes.
• AI focus groups, competitor ad and email tracking, AI visibility and AI content.
• A realtime dashboard and an influencer CRM with code and link attribution.
• Security: audit log, two-factor login, single sign-on, session management and data retention settings.
• Strict consent mode, consent tool mapping, anonymous measurement and consent analytics.
• A permanent Free plan and a pay-per-order plan.
• The app is available in 21 languages.

28 October 2026

• New attribution models: position based, time decay, last non-direct, linear paid, any click and data-driven.
• Amazon, eBay, Walmart and TikTok Shop sales in profit reports.
• Events and refunds go to GA4 through the Measurement Protocol.
• New destinations: LinkedIn, OpenAI Ads, affiliate networks, email and SMS tools, Segment and server-side Google Tag Manager.
• Ad spend syncs from Google, Microsoft, Pinterest, Snapchat, Reddit, X, LinkedIn, Amazon, AppLovin, Criteo and The Trade Desk.
• Custom dashboards with a formula builder.
• A marketing mix model, a budget optimiser and incrementality tests.
• Profit, predicted LTV and new-customer value can be sent to the ad platforms as conversion values.
• Subscription analytics for Recharge, Skio, Loop, Bold, Seal, Appstle, Shopify subscription contracts and Stripe Billing.

27 October 2026

• Consent is respected for every destination, and Microsoft Advertising receives the real consent state.
• Fixes to the data sent to Meta and Pinterest.
• The WooCommerce plugin can be downloaded as a zip file.

26 October 2026

• The website moved to roasaurus.com and is available in 21 languages, with 30 guides on the blog.

25 October 2026

• A redesigned dashboard: one navigation and one period for every report.
• Pricing, feature, integration, comparison and calculator pages on the website.

24 October 2026

• Privacy policy, terms of service and data processing agreement published.

16 October 2026

• First release: server-side tracking to the ad platforms, attribution, profit analytics with a P&L, lifetime value and cohorts, custom reports with scheduled emails, and an MCP server.

Questions about a change? See the FAQ or the help center.