ROASaurus vs WeTracked
Both send your purchases server-side to the ad platforms for the same monthly price. ROASaurus adds attribution models, profit analytics and lifetime value on top.
The short answer
Choose WeTracked if all you need is conversion tracking, you value 24/7 live chat and a money-back guarantee, or you sell through Funnelish. Choose ROASaurus if you also want to know which campaigns make a profit: twelve attribution models, net profit after costs, POAS and customer lifetime value, at the same price per order volume.
WeTracked and ROASaurus side by side
| WeTracked | ROASaurus | |
|---|---|---|
| Pricing | Starter $49, Business $149, Scale-up $249 per month; Enterprise custom | Free; pay per order at $0.20 an order; Starter $49, Business $149 and Scale $249 per month; Enterprise custom |
| Order limits and stores | 500, 3,000 and 7,500 orders; 3, 5 and 10 stores | 500, 3,000 and 7,500 orders; 3, 5 and 10 stores |
| Yearly discount | 20% | 20% |
| Free trial | 14 days | Free plan for 1 store and up to 100 orders a month (Meta, Google and TikTok), and a 14-day trial of every feature for 1 store and up to 500 orders, no credit card |
| Guarantee and support | 60-day money-back guarantee (conditions apply); 24/7 live chat | Email support on Starter, priority support on Business and up |
| Ad platforms | Meta, TikTok, Google, Snapchat, Pinterest, Reddit, X, Bing, Taboola and Klaviyo | Meta, TikTok, Google Ads (Shopify), Snapchat, Pinterest, Reddit, X, Microsoft Ads, Taboola, LinkedIn, OpenAI Ads, Spotify, AppLovin, Criteo, AdRoll and Outbrain, plus Klaviyo |
| Attribution reporting | Last click on UTMs, per its help docs | Twelve models on every plan, from last click to data-driven Markov and Shapley, Total Impact (survey plus clicks) and Clicks & views, with a configurable lookback window |
| Profit analytics | Not listed | Net profit after COGS, shipping, payment fees and ad spend; P&L; POAS and break-even ROAS |
| Lifetime value | Not listed | Cohorts, CAC payback, predicted LTV up to 24 months, audiences synced to Klaviyo and nine ad platforms |
| First-party collection | First-party tracking (method not published) | Through the Shopify app proxy on your own domain, or a tracking subdomain (CNAME) on other sites |
| AI | An "Export for AI" option in Pulse, per its changelog | Ask AI and an MCP server for Claude Code and other MCP clients, AI digests and weekly action plans, an Autopilot that proposes ad changes for your approval, AI focus groups and AI content drafts |
Where WeTracked is stronger
- 24/7 live chat support and a 60-day money-back guarantee (conditions apply).
- A longer track record; it says it serves 11,000+ merchants.
- Funnelish support out of the box.
Where ROASaurus is stronger
- Twelve attribution models, including data-driven Markov and Shapley models, Total Impact with a post-purchase survey, and Clicks & views with modelled ad views.
- Profit per campaign: profit before and after ads and POAS, and profit or LTV values sent to the ad platforms for bidding.
- Lifetime value: cohorts, predicted LTV and audiences for Klaviyo and the ad platforms.
- More webshops through connectors: Wix, Lightspeed, Shopware, CCV Shop, Magento and others.
- Consent first: Shopify's privacy settings or your consent tool decide which visitors are tracked.
Switching from WeTracked
- Install the ROASaurus Shopify app (or connect your webshop) and enable the theme embed.
- Add the same pixels you use in WeTracked: Meta, TikTok, Google Ads and the rest.
- Remove the pixels from WeTracked before you turn them on in ROASaurus, so each purchase is sent once. See preventing double counting.
- Check the event log: page views appear within seconds and each purchase shows a delivery per platform.
See also: pricing, all features and the other comparisons: ROASaurus vs Triple Whale and ROASaurus vs TrueProfit.
Questions, answered
Is ROASaurus cheaper than WeTracked?
The monthly plans cost the same: $49, $149 and $249 per month for 500, 3,000 and 7,500 orders. ROASaurus also has a Free plan for up to 100 orders a month and pay per order at $0.20 an order. The difference is what you get: ROASaurus adds attribution models, profit analytics and LTV to the tracking.
Can I run WeTracked and ROASaurus together?
Not for the same pixel. Two tools sending the same pixel use different event ids, so the platform counts each purchase twice. Move one pixel at a time.
Does ROASaurus support WooCommerce like WeTracked?
Yes, with a WordPress plugin that sends paid orders server-side, plus connectors for Wix, BigCommerce, Lightspeed, Shopware, CCV Shop and others.
Every sale, traced to the ad that earned it
Server-side tracking, profit and lifetime value in one app. 14-day free trial, no credit card.
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