ROASaurus vs Triple Whale
A Triple Whale alternative for brands that want server-side tracking, profit and lifetime value priced by orders instead of revenue, on Shopify or any other webshop.
The short answer
Choose Triple Whale if you are a larger brand that wants AI agents to act on your ad accounts, and its pricing by annual GMV fits your budget. Choose ROASaurus if you want server-side tracking, profit and LTV reports, a marketing mix model and incrementality tests, custom dashboards, a SQL editor and warehouse exports, priced by orders, not by revenue, on Shopify, WooCommerce, Wix, Lightspeed and other webshops.
Triple Whale and ROASaurus side by side
| Triple Whale | ROASaurus | |
|---|---|---|
| Pricing | Free plan. Foundation from $219 and Automate from $749 per month on its Shopify App Store listing ($2,190 and $7,490 a year), on 12-month terms. Enterprise through sales | Free; pay per order at $0.20 an order; Starter $49, Business $149 and Scale $249 per month, by orders. Enterprise custom |
| What sets the price | Annual GMV (your store's revenue) | Monthly orders (500, 3,000, 7,500) and stores (3, 5, 10). Never ad spend or revenue |
| Free trial | Free plan with the Triple Pixel and first- and last-click attribution | Free plan for 1 store and up to 100 orders a month (Meta, Google and TikTok), and a 14-day trial of every feature for 1 store and up to 500 orders, no credit card |
| Attribution | Multi-touch attribution on Foundation and up; first and last click on Free | Twelve models on every plan, from last click to data-driven Markov and Shapley, Total Impact (survey plus clicks) and Clicks & views |
| Sending conversions back to ad platforms | Listed on Foundation ("push high-intent signals back to your key platforms") | Server-side events to 15 ad platforms, including Meta, TikTok, Snapchat, Pinterest, Reddit, X, Microsoft Ads, Taboola and LinkedIn, plus Google Ads enhanced conversions on Shopify and profit and LTV values for bidding, on every paid plan |
| Webshops | Shopify, WooCommerce and BigCommerce integrations, plus a custom option for Magento and Salesforce Commerce Cloud | Shopify, WooCommerce, Wix, BigCommerce, Magento, Shopware, Lightspeed, PrestaShop, Squarespace, Ecwid, CCV Shop and any site through the API, plus Amazon, eBay, Walmart and TikTok Shop in the profit reports |
| Profit and LTV | Net profit after COGS, shipping, handling, payment gateways, taxes and custom costs, POAS, 60- and 90-day LTV and cohorts on Foundation | Net profit with COGS, shipping and fees, POAS, P&L, cohorts and predicted LTV up to 24 months |
| AI | Moby AI on Foundation and up, with automations and agents on Automate | Ask AI and an MCP server for Claude Code and other MCP clients, AI digests and weekly action plans, an Autopilot that proposes ad changes for your approval, AI focus groups and AI content drafts |
| Advanced measurement | Incrementality, geo-lift tests and marketing mix modelling on Enterprise | Marketing mix model with a budget optimiser, and geo-lift, on/off and platform lift tests |
| Company | Says it is trusted by 65,000+ brands | Bullito, Rotterdam, the Netherlands; EU data processing agreement |
Where Triple Whale is stronger
- AI agents that act on ad accounts and generate creative. The ROASaurus Autopilot only proposes changes for you to approve.
- A large customer base: it says it is trusted by 65,000+ brands.
Where ROASaurus is stronger
- Pricing by orders instead of annual GMV: from $49/month, with every feature on every paid plan.
- Server-side events to 15 ad platforms, plus Google Ads enhanced conversions on Shopify, included on every paid plan.
- Profit after COGS, shipping, payment fees and ad spend, with POAS bidding for Meta.
- Connectors for Wix, Lightspeed, Shopware, PrestaShop, Squarespace, Ecwid and CCV Shop.
- Consent first: Shopify's privacy settings or your consent tool decide which visitors are tracked, and customer data is hashed with SHA-256.
Switching from Triple Whale
ROASaurus serves a drop-in TriplePixel(...) script with the same function and event names, so custom calls in your theme keep working when you swap the snippet. Then:
- Install the ROASaurus Shopify app (or connect your webshop) and enable the theme embed.
- Connect your ad platforms on the Tracking & platforms page, with Log in with Facebook or a token.
- Turn off any other app that sends the same pixel, so purchases are not counted twice. See preventing double counting.
- Run both tools side by side for a week and compare orders per campaign before you cancel.
See also: pricing, all features and the other comparisons: ROASaurus vs WeTracked and ROASaurus vs TrueProfit.
Questions, answered
Is ROASaurus a Triple Whale alternative?
For server-side tracking, attribution, profit, LTV, custom dashboards, SQL, warehouse exports, marketing mix modelling and incrementality tests, yes. The difference is AI that acts on its own: the ROASaurus Autopilot proposes ad changes, and an owner or admin approves them.
How much does Triple Whale cost?
Triple Whale has a free plan. On October 26, 2026 its Shopify App Store listing showed Foundation from $219 a month and Automate from $749 a month ($2,190 and $7,490 a year). Its prices depend on annual GMV and run on 12-month terms; Enterprise is quoted by sales.
Can I keep my Triple Whale snippet calls?
Yes. ROASaurus serves a TriplePixel-compatible script with the same function and event names, so theme calls keep working after you switch the snippet.
Does ROASaurus work outside Shopify?
Yes. It connects to WooCommerce, Wix, BigCommerce, Magento, Shopware, Lightspeed, PrestaShop, Squarespace, Ecwid and CCV Shop, and any other site can send orders through the API.
Every sale, traced to the ad that earned it
Server-side tracking, profit and lifetime value in one app. 14-day free trial, no credit card.
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