Connect Meta (Facebook & Instagram)
Log in with Facebook or paste a Conversions API token.
Easiest: Log in with Facebook
Go to Tracking & platforms, click Connect with Facebook on the Meta card, approve the permissions and pick your ad account and pixel. Facebook logins expire after about 60 days, so reconnect before then or use a System User token.
Set-and-forget: System User token
In Business Manager › Users › System users, create a system user with access to your pixel and ad account, generate a token with ads_management and ads_read, and paste it in the pixel settings. System user tokens don't expire.
Test events
Paste the code from Events Manager › Test events into Test event code. Events then appear there instead of in production. Remove the code when you are done.
UTM parameters for campaign and creative reports
utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_id={{campaign.id}}&utm_term={{adset.name}}&utm_content={{ad.name}}
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